For this project, Moontown Brewing Co. asked us to take photos of their first major lunch menu shakeup since their opening just over a year earlier, which includes six entirely new sandwiches crafted by their chef Ian Tirmenstein. The brewery also recently began canning their core beers and did not have any quality photos showing the new product. We took the opportunity to also get photos of existing draft offerings at the same time to provide a consistent media package.
The brewery is housed in a century-old high school gymnasium and is designed around a hybrid modern-rustic look with plenty of warm polished wood and exposed brick. The client wanted photos that exemplified this look, but also reflected th casual and inviting vibe of the brewpub.